F. PR

  • An overview video is mandatory and must be no longer than 2 minutes.
  • Charity ads in this category can only be entered in F.02.
  • Entries will be judged on the creativity of the PR activation, and its innovation in generating brand interaction. 
F.01

Best Integrated Campaign led by PR

Campaigns with 3 or more elements or channels that are predominantly PR driven.

Entrants will be judged on how successfully they have integrated the chosen elements or channels throughout the campaign, and must demonstrate how well the different types complement and build on each other to communicate the brand's message and/or change consumer awareness and attitudes.

F.02 Best use of PR Amplification for a Campaign
F.03 Best use of Paid Influencers
F.04 Best use of Unpaid Influencers
F.05

Best sponsorship and/or brand partnership (excludes partnerships with influencers)

F.06 Best Use of Content in a PR activation 
F.07 Best use of a promotional event led by PR
F.08 Best Corporate Social Responsibility Campaign led by PR
F.09 Best advocacy campaign Led by PR
F.10

Charity (as above)