F. PR

  • An overview video is mandatory and must be no longer than 2 minutes.
  • Charity ads in this category can only be entered in F.02.
F.01

Best Integrated Campaign led by PR

Campaigns with 3 or more elements or channels that are predominantly PR driven.

Entrants will be judged on how successfully they have integrated the chosen elements or channels throughout the campaign, and must demonstrate how well the different types complement and build on each other to communicate the brand's message and/or change consumer awareness and attitudes.

F.02

Charity (as above)