D. INTEGRATED CAMPAIGN

  • An advertising idea that is integrated across different media.
  • All campaign entries must consist of 3 or more components. For this category the components must include at least 2 of the following mediums: Film/TV, Print, Radio, Posters/Outdoor, Digital and Direct Marketing.
  • All Charity work must be entered in D.02.
D.01 Integrated Campaign
D.02 Integrated Campaign, Charity